WhatsApp has been a very convenient means of communicating with friends and family for the last twelve years. Many app features have been added such as temporary stories where individuals can express themselves through text and video. Fortunately, the developers of WhatsApp have continued to innovate and have recently launched WhatsApp Business.

WhatsApp Business was created for the savvy small business owner who wants to easily engage customers on their smartphones.
The App allows businesses to automate, sort, and quickly respond to messages. It is currently available as a free Android app. The basic features still remain such as regular messages, status’ (stories), broadcasts and groups. The enhanced features that are useful to small business owners are:

Automated Messages

You can create an instant greeting message that greets any customer who sends you a message. This feature can also be used to set an away message when you are unable to answer so your customers know when to expect a response.

Benefit: Up your response rate and stay connected 24/7.

Quick Replies

Many businesses have standard messages that are used to respond to common questions. Use quick replies to save and reuse these standard messages.

Benefit: Reduce work time and stay efficient.

Business Profile

Help customers identify your business like your physical address, business description, email address, and website.

Benefit: Create a professional presence with a business profile.

You can sign up by converting your regular WhatsApp Number or use a new mobile number. You can also activate WhatsApp Business with a landline number.

Labels

Keep your contacts or chats organized with labels, so you can easily find them again.

Benefit: Stay Organized

Messaging Statistics

Access important metrics such as how many of your messages were successfully sent, delivered, and read.

Benefit: Knowing exactly how effective your engagement efforts have been allowing you to make tweaks where necessary.

Go ahead and download WhatsApp Business and start managing your business contacts and customers more efficiently. This download is available for Android users only.

Check out Facebook and Instagram Integration with WhatsApp Business Chat

Another feature that is available with WhatsApp Business, is the Facebook’s Click-to WhatsApp ads integration. When a consumer sees an Ad on Facebook, with just a click on the Ad, a conversation is started in the WhatsApp Business Account of the company running the Ad on Facebook.

Ollo Caribbean can help you include this integration into your marketing plan. Reach out to us so we can improve your social media engagement strategy through this powerful integration between your Facebook Ads and your WhatsApp Business Chat. Contact us to get started.