Your marketing strategy team, without building one.
Senior marketing thinking on a monthly rhythm, so the plan keeps up with the business.
The Diagnostic tells you what is wrong. The Roadmap tells you what to do. Advisory is for when you want someone in the room every month while you do it: reviewing performance, allocating budget, making the calls and holding execution to account.
Advisory is direction, not delivery.
Most businesses do not need to hire a marketing department. They need someone senior enough to decide what the department would have done.
- Strategic marketing guidance
- Monthly and quarterly planning
- Budget allocation decisions
- Campaign decisions and trade-offs
- Marketing performance reviews
- KPI definition and tracking
- Opportunity identification
- Vendor and specialist coordination
- Strategic accountability
- Running your social media accounts
- Designing your graphics
- Writing your posts and captions
- Managing your ad accounts day to day
- Building your website
- A retainer that quietly becomes an agency
Nine jobs a senior marketing lead does. Without the salary line.
Strategic guidance
A standing point of contact for the decisions that do not fit neatly into anyone’s job description.
Monthly and quarterly planning
What we are doing this month, what we are doing this quarter, and what we have decided not to do yet.
Budget allocation
Where the next dollar goes and what it is expected to return, reviewed as results come in.
Campaign decisions
Whether to run it, how to structure the offer, what to test, and when to stop.
Performance reviews
A structured monthly look at what the numbers say, in business terms rather than platform metrics.
KPI tracking
A small set of metrics tied to customers and revenue, tracked consistently enough to mean something.
Opportunity identification
New segments, channels, offers and partnerships worth a look, and the ones worth ignoring.
Specialist coordination
Briefing your freelancers and agencies properly, reviewing their work, and telling you when it is not good enough.
Strategic accountability
Someone whose job is to ask whether last quarter’s priorities actually happened.
What a month with Ollo looks like.
Advisory works because it is regular. The same questions, asked on a schedule, are what stop marketing from drifting.
Monthly strategy session
Performance review
Quarterly planning
Decisions as they come up
Especially useful when someone is pitching you hard.
This works well if:
- You have marketing spend and no senior marketing decision-maker.
- You have a marketing coordinator or junior team who need direction, not replacement.
- You are working with multiple freelancers or agencies and nobody is joining it up.
- You are the owner or CEO and marketing decisions keep landing on your desk without enough context to judge them.
- You have completed a Diagnostic and want help executing the priorities properly.
Advisory begins with a diagnosis.
We will not quote you an advisory engagement before we understand your business. Book the Growth Diagnostic, and if ongoing advisory is the right next step we will tell you at the findings session.